Freebox Pro
Introduction
Launched in January 2025, the 2nd-generation Freebox Pro is Free Pro's new fiber internet router, designed for small and medium-sized businesses.
Four years after the first generation, this new version brings numerous improvements: Wi-Fi 7, symmetrical 8 Gbps speeds, a standby mode, and a built-in cybersecurity service.
To support the launch, I was in charge of the new interfaces for the product page as well as the customer area.
My role: UX/UI design (product page, subscription flow, and admin dashboard) and display ad design.
Challenge & Business Context
With the arrival of this new version, the existing product page no longer reflected the offer or the new art direction.
The subscription flow was too complex and risked losing users before they converted. The customer portal, built for the first generation, couldn't handle the Freebox Pro's new features.
Finally, the launch called for an ad campaign that could showcase the full range of the offer to its business audience.
The Freebox Pro had moved on to a new generation. The digital experience around it needed to do the same.
Deliverables
- Product page
- Subscription flow
- Admin dashboard
- Display Ads
The product page
The product page was completely redesigned to fit the new art direction and better highlight the offer's benefits.
The goal was to create a visually engaging, conversion-focused pagethat helps small business prospects quickly grasp the product's value and take the next step.
The subscription flow
The existing subscription flow suffered from an overly complicated cart and a dated look and feel. I reworked these interfaces to restructure the flow, simplify the checkout steps, and build in the offer's new options.
The goal was to smooth out every step and guide prospects all the way to conversion.
The admin dashboard
The admin dashboard was redesigned as well. The Freebox Pro management interface was completely rethought to show the box's status at a glance and give quick access to key information.
New screens were also designed to cover the Freebox Pro's new features (for example, cybersecurity management with traffic control, and standby mode settings).
Display ad campaign
To support the launch, I produced a set of display ads built around six distinct messages: a generic version with a launch headline, and five themed versions, each spotlighting a key feature of the offer (Wi-Fi 7, speeds, 4G backup, cybersecurity, standby mode).
Each message was adapted into multiple formats for Meta Ads, LinkedIn Ads, and Google Ads, with variants with and without pricing, plus a reseller version for indirect sales.
Results
All the interfaces went into production. The product page and subscription flow are live, the customer portal has been updated, and the display campaigns have run.
From the website to the ads to the management interface, the new Freebox Pro launched with acohesive UX/UI ecosystem, aligned with the new product identity.